Clubhouse content marketing | Tutorial- Part 4
Table of Contents
Generating content in a sound-based clubhouse allows users to create a room for interaction. The good feature of this app is that there are no cameras and eye contact, so you will not have to worry about your appearance.
What is branding like in a clubhouse?
The clubhouse is a new social channel for generating more organic traffic and raising awareness for your brand.
How to create content in Clubhouse:
- Create the right chat room to follow.
- Create an interesting biography. Your resume is a place that shows who you are. Most importantly, your profile should be searchable in Clubhouse.
- Create a chat room to interact with your audience.
On #Clubhouse, make sure any branded integration feels authentic and doesn’t take away from the experience, says Craig Neely of a recent @PedigreeUS event, via @AnnGynn and @CMIContent. #SocialMedia https://contentmarketinginstitute.com/2021/04/join-clubhouse-content-marketers/
How to create a searchable biography in Clubhouse.
At this point, you are probably fully acquainted with the Clubhouse platform and have become a member of several clubs and follow them, but before you can build a club, you must have an attractive biography so that your audience can easily search for you and your club in the clubhouse.
5 tips for building a bio in a clubhouse:
The first 3 lines are very important
When you are in the club as an observer, speaker, or listener, members can see and read these 3 lines, so it is the best place to describe yourself and your brand.
Use searchable words in the bio.
If you write a quote from Oprah in the bio, when her fans search for Oprah, they will also see your profile.
Emojis are also searchable
If you search for an emoji, all the profiles that have this emoji will appear.
Use your interests as a keyword.
Bio writing limitation
380 words or 2500 letters. In fact, you have a lot of space to describe yourself. Use it wisely.
How to create a club or chat room in a clubhouse.
To generate content in a clubhouse, you must first create a chat room:
- When you are in a Hallway, you can create a room by pressing the green Start a room + button.
- Select a topic for your chat room by clicking Add a Topic +.
Select the room type.
There are three types of rooms you can create:
- Open: Admission to this room is open to all and users can freely invite others to this room.
- Social: This room only appears in the Hallway for those who follow you.
- Closed: This room is private and membership is only possible by invitation and is not seen in the Hallway.
Now it’s time to produce content in the clubhouse.
The most important thing to produce content without considering the subject is to know your audience, which is one of the 9 key keys to content production strategy in the clubhouse.
What does your audience like to talk to you about?
What are your ideas for audience engagement?
Be sure to read these tips before you start !!!
- Make a list of different topics to talk about and organize them.
- Use interactive questions or PTR.
- Have a practice session with your supervisors before you start to reduce your stress and find minor issues with your content.
How to message in Clubhouse?
The Clubhouse is a sound-based program with no direct message. The best way to receive a message is to connect your Instagram and Twitter accounts to the clubhouse and use them to communicate with your contacts.
How to create engaging interactive conversations in the Clubhouse?
What is the big debate? Hot topics of the day. As an observer, having high social relationships is very important. Here are some tips to keep conversations valid and respectful:
- By clicking on the paper icon at the top right, you can find and read Clubhouse instructions in any room.
- Be respectful and follow the rules of each room listed in the bio club.
Be aware that some conversations may get out of hand and this can be detrimental to your reputation and brand. Always be prepared to manage your social media crisis.
Clubhouse on Android
Recently, unofficial apps have been released on Google Play for Android that allows access to the clubhouse but has some limitations. For example, it does not allow you to add an Instagram page, LinkedIn, or other social networks.
The future of clubhouse
The Clubhouse app is a whole new social ecosystem that connects real people around the world who have real conversations about topics that are important to them and that they enjoy.
Do you think this trend will continue?
Do you think that if this program is officially developed for the Android operating system, it will be so welcomed?
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