ABSTRACT
In this Paper, a Comparative Study of the Google Search Engine Optimization Algorithms i.e. Panda and Penguin are done. Panda is a Content-Based Algorithm and the Penguin is the Linking based Algorithm. We have created two Blogs on Google’s Blogger to analyze the algorithm effects on the Blogs. The Factors of the SEO Algorithm are implemented with the help of the Online SEO tool available. This Research will be helpful for those who want to study the algorithm effects to get the Higher Rank in the Search Engine Result.
KEYWORDS
SEO, Off-Page, On-Page, Panda, Penguin
INTRODUCTION
Search Engine Optimization: Search Engine Optimization (SEO) is a technique that refers to the process of improving traffic to a website by increasing the visibility of the site in search engine results. SEO helps search engines to give the highest-ranking to a particular website so that it could be shown at the top of the search engine result page in response to the user search query. And the searched data must be relevant to the user query. If a website get place at top of the results then there are more chances of the user visiting that web site. To do so websites use no. of optimization methods. Although search engines use many algorithms and techniques to produce the results on time, it is difficult to crawl around billions and billions of pages. To help the search engines retrieve the results faster the website developers use many search engine optimization tactics. [1] Conceptually, there are two ways of doing SEO are:
- On-Page SEO- On-site optimization focuses on factors affecting the website to do with its hosting, structure, accessibility, and content. [3]
- Off-Page SEO- Off-site optimizations factors are all to do with links and how well integrated the users are into the networks online. [2]
Panda (Content-Based)
Panda is an SEO Algorithm that affects the Blogs and website publishing the Duplicate Content. The Duplicate Content can be from any source i.e. from Journals, Online Websites and Research works. No website or the Blog can get high SERP without following the Algorithmic factors. Google Penalize the sites that have duplicate content. Websites having the Poor Backlinks will not be directly affected by the Panda unless the Links on the website should not be from the sites having the Low- Quality Content. Panda affects sites that pass a threshold for low-class or duplicate content on your site. So the Prime concern of the Panda Algorithm is on-site content i.e. to eliminate or replace any content that is redundant, poorly written, or that does not do a decent job of resolving problems for visitors. [5]
Penguin (Links Based)
Penguin is the Google SEO Algorithm that focuses on Quality Backlinks. Google Penalize the Websites or the Blogs having the Backlinks from the sources having very low page rank. The Websites and the Blogs should have a large Number of High-Quality Back Links from the Authorized Sources to achieve the High Rank in Google Search. [6].
CONCLUSION
From this Research Work, We have concluded that the Penguin Algorithm works better than the Panda Algorithm by providing approx. 80% better results in terms of traffic. So the WebMasters should focus on the Link level SEO than the Content level SEO as it can help them to get increase the SERP of their Blogs or websites.
About KSRA
The Kavian Scientific Research Association (KSRA) is a non-profit research organization to provide research / educational services in December 2013. The members of the community had formed a virtual group on the Viber social network. The core of the Kavian Scientific Association was formed with these members as founders. These individuals, led by Professor Siavosh Kaviani, decided to launch a scientific / research association with an emphasis on education.
KSRA research association, as a non-profit research firm, is committed to providing research services in the field of knowledge. The main beneficiaries of this association are public or private knowledge-based companies, students, researchers, researchers, professors, universities, and industrial and semi-industrial centers around the world.
Our main services Based on Education for all Spectrum people in the world. We want to make an integration between researches and educations. We believe education is the main right of Human beings. So our services should be concentrated on inclusive education.
The KSRA team partners with local under-served communities around the world to improve the access to and quality of knowledge based on education, amplify and augment learning programs where they exist, and create new opportunities for e-learning where traditional education systems are lacking or non-existent.
FULL Paper PDF file:
Comparative Analysis of Google Panda and Penguin SEO Algorithms on BlogsBibliography
author
Year
2016
Title
Comparative Analysis of Google Panda and Penguin SEO Algorithms on Blogs
Publish in
International Journal of Innovative Research in Science, Engineering, and Technology
DOI
PDF reference and original file: Click here
Nasim Gazerani was born in 1983 in Arak. She holds a Master's degree in Software Engineering from UM University of Malaysia.
Professor Siavosh Kaviani was born in 1961 in Tehran. He had a professorship. He holds a Ph.D. in Software Engineering from the QL University of Software Development Methodology and an honorary Ph.D. from the University of Chelsea.
Somayeh Nosrati was born in 1982 in Tehran. She holds a Master's degree in artificial intelligence from Khatam University of Tehran.
