Research on University New Media Student Management Innovation Based on Big Data Environment

Research on University New Media Student Management Innovation Based on Big Data Environment

Table of Contents


Under the new media environment, information communication presents the characteristics of timeliness, convenience, and interactivity, which changes the working environment of university student management. The new medias communication mode represented by big digital technology improves the immediacy and interactivity of university student management. The management of college student under recently media not only urges teachers to make changes in knowledge education but also makes education and daily management follow the pace of The Times. Through the unprecedented media platform, colleges and universities can establish more efficient, open, and smooth channels for information dissemination of colleges and universities, and do a good job in guiding college students’ public opinions.

  • Author Keywords

    • Big Data Environment,
    • New Media,
    • University Student,
    • Management Innovation
  • IEEE Keywords

    • Media,
    • Education,
    • Employment,
    • Big Data,
    • Internet,
    • TV,
    • Industries


New media can be regarded as the product of new technologies. The latest technologies such as digitalization, multimedia, and the Internet are all necessary conditions for the emergence of newly medias. After the birth of new media, the form of media communication has changed dramatically. For example, subway reading and large screens in office buildings have all transplanted the traditional media’s communication content to a completely new communication space.

The broad sense of newly medias includes two categories: one is the change in media forms based on technological progress, especially the media forms based on wireless communication and network technologies, such as digital television, IPTV (interactive network television), and mobile terminals Secondly, with the change of people’s lifestyle, it has existed before and is now used as a carrier of information dissemination, such as building televisions, car televisions, etc[1]. New medias in the narrow sense only refers to the first category, which is a form of media based on technological progress. This change includes the following technical elements:

First, the advent of digitalization has brought many traditional media into the newly medias camp. This change is mainly manifested in the technological change of media. Whether it is the digitization of content storage or the digitization of dissemination, it has greatly improved the efficiency of media dissemination.

Secondly, the form of media is also diversified due to the birth of new technologies. Internet TV, Internet radio, and e-readers have all transplanted the content of traditional media to new medias platforms.

The concept of newly medias can be understood from the following four levels. Technical level: the use of digital technology, network technology, and mobile communication technology; Channel level: through the Internet, broadband LAN, wireless communication network and satellite channels;Terminal level: TV, computer and mobile phone are the main output terminals; Service level: Provide users with integrated information and entertainment services such as video, audio, voice data services, online games, and distance education.


The newly medias represented by digital technology has the biggest feature of breaking the barriers between media, reducing the boundaries between media, region, administrative districts, and even the boundaries between the communicator and the recipient. Newly medias also exhibits the following characteristics:A. Personalized media due to technical limitations, almost all media in the past produced to the mass audience. However, new media can be targeted to a more specific audience, and can be personalized, which means individuals can customize the news they need through new media. That is, the combination of information and content received by each newly medias audience can be either the same or completely differentiated, which is distinct from traditional media from which audience cans only passively read or watch undifferentiated content[2]. B. Increased options for audienceTechnically speaking, everyone can receive information from new medias, and they can also act as an information publisher. Users can watch TV programs and play music at the same time. They can also participate in voting on the programs and can also Information is retrieved. This breaks the limitation that only news organizations can publish news, and fully meets the segmented needs of information consumers. Unlike traditional media’s “dominant audience”, new media is “audience-led”. The audience has larger choices, can read freely, and can dig more from (other) information. C. Various expressions New medias has a variety of forms, and representative forms are relatively rich. It can integrate text, audio, and pictures into one, so that the content can be expanded instantly and infinitely, so that the content becomes “living.” In theory, as long as the computer conditions are met, newly medias can meet the information storage needs of the world. In addition to large capacity, the newly medias also has the feature of “easy retrieval”, which can store content at any time, and it is very convenient to find previous content and related content.D. Real-timeliness of information release compared with radio and television, only new medias really are free of the time limit and can be processed and released at any time. New medias uses powerful software and web pages to present content, which can be accessible online 24 hours. The new medias is highly interactive, and the unique network media makes the relationship between the information disseminator and the recipient more equal. The audience is no longer easily “swayed” by the media, but can interact with the newly medias to make more sounds and affect the information communicator.E. Elevated audience’s autonomic status Mobile media is a tool for disseminating information through mobile phones. With the development and popularization of communication technology and computer technology, mobile phones will gradually become mini-computers with communication functions. Mobile media is an extension of network media. In addition to the advantages of network media, it also has the characteristics of portability. Mobile media has truly transcended the limits of regions and computer terminals. It has sound and vibration prompts and can synchronize with the news. The acceptance mode has evolved from static to dynamic, and the audience’s autonomy has been improved. They can choose and publish information independently. Timely interaction or temporary delay can be realized independently; the interpersonal communication and mass communication are fully combined[3].


In conclusion, although new media is something complicated, it has brought a strong impact on many aspects of college students’ minds, emotions, thoughts, etc., while providing convenience, it also hides many pitfalls lurking around. Newly media has provided convenience for the management of college students, improved efficiency for counselors, and narrowed the distance between teachers and students. However, the double-edged sword effect of new media requires us to look at newly media with a correct attitude, make good use of it, and make full use of it. It is conducive to innovating the educational management, practically strengthening the construction of campus network systems and newly medias camps, guiding students with positive and healthy ideology and culture, and innovating to guard students’ physical and mental health and growth.

About KSRA

The Kavian Scientific Research Association (KSRA) is a non-profit research organization to provide research / educational services in December 2013. The members of the community had formed a virtual group on the Viber social network. The core of the Kavian Scientific Association was formed with these members as founders. These individuals, led by Professor Siavosh Kaviani, decided to launch a scientific / research association with an emphasis on education.

KSRA research association, as a non-profit research firm, is committed to providing research services in the field of knowledge. The main beneficiaries of this association are public or private knowledge-based companies, students, researchers, researchers, professors, universities, and industrial and semi-industrial centers around the world.

Our main services Based on Education for all Spectrum people in the world. We want to make an integration between researches and educations. We believe education is the main right of Human beings. So our services should be concentrated on inclusive education.

The KSRA team partners with local under-served communities around the world to improve the access to and quality of knowledge based on education, amplify and augment learning programs where they exist, and create new opportunities for e-learning where traditional education systems are lacking or non-existent.

FULL Paper PDF file:

Research on University New Media Student Management Innovation Based on Big Data Environment



J. Li,




Research on University New Medias Student Management Innovation Based on Big Data Environment

Publish in

2020 International Conference on Big Data and Informatization Education (ICBDIE), Zhangjiajie, China, 2020, pp. 51-54,



PDF reference and original file: Click here

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Somayeh Nosrati was born in 1982 in Tehran. She holds a Master's degree in artificial intelligence from Khatam University of Tehran.

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Professor Siavosh Kaviani was born in 1961 in Tehran. He had a professorship. He holds a Ph.D. in Software Engineering from the QL University of Software Development Methodology and an honorary Ph.D. from the University of Chelsea.

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Nasim Gazerani was born in 1983 in Arak. She holds a Master's degree in Software Engineering from UM University of Malaysia.