The Clubhouse phenomenon: do we need another social network?Part 2

The Clubhouse phenomenon

Table of Contents

Amplifying the Clubhouse phenomenon

These days, there are fewer clubs that do not mention the “Club House“. Although on this platform, unlike its other competitors such as Telegram, WhatsApp, Instagram, and other social networks, there is no news of photos, videos, text, and it is just a place for conversation; However, the market is so hot and crowded that in some of its rooms, several thousand people, not just for a few minutes of walking, but for very long hours sit and listen to the conversation with patience and sobriety, and if desired. Participate in conversations. What is this passion for? Can this hot market – if it is not filtered out and blocked by the initial fever – still retain its appeal, or will it run out of coins and scatter its customers? The answer to this question, although not easy, if we do not consider the main reason for the people’s acceptance of this platform, especially women and youth, to be entirely influenced by the initial emotional atmosphere, but rather it arises from a suppressed right and need to be “heard” and know “expression”; In this case, it can be hoped that the Club House can continue to be a platform for echoing the voices of the silent and an effective tool for organizing and networking civic institutions in an environment away from social threats.
The fact is that with the advent of social networks, the era of one-way communication and monologue has ended, and as in the past, one can no longer sit alone on the pulpit or stand behind the podium or on a platform and pray for the people without providing an opportunity for listeners to participate. Preached. This is something that our politicians and influencers, especially Beaufort, have taken advantage of so far and injected any superstition into the minds of their listeners. Club House is also a happy phenomenon in this regard, which will disrupt the superstitious shop of this community. And it may not be wrong to say that a significant portion of the welcome of women and youth in clubhouse rooms, especially with political, social, cultural, and environmental issues; Challenging the structure of one-sidedness and monologue and demanding the right to participate in all areas. Therefore, we should be optimistic that, especially in the current situation in Iran and given the high level of information and social knowledge of the young generation of the country; The phenomenon of clubhouses can play a very decisive role in popularizing the demands of the people in various fields. You should take it as a good omen and try to use it optimally.

Despite launching in May 2020, by the end of the year Clubhouse was enjoying having over 600,000 registered users, despite a lack of presence on Android devices and online.

The Clubhouse phenomenon
(Image: Backlinko) : The Clubhouse phenomenon

While the vast majority of Clubhouse users are based in the US, the market is expanding rapidly across Germany, Japan, and the UK. Other English-speaking nations like Canada and Australia are experiencing an increasing number of downloads while Turkey’s relatively young population is among another significant nation of large early adopters.

As we can see, in early 2021 Clubhouse downloads have spiraled past six million thanks in no small part to Elon Musk’s advocacy of the platform. The growth of Clubhouse appears set to continue to spiral due to the network’s unique invite-only framework, where users are unable to simply sign up to the app without first receiving a user invitation.

The Clubhouse phenomenon
The Clubhouse phenomenon


Being a combination of the conference call, talkback radio, audio podcast, and an online video chat, Clubhouse is a new social networking app that gained over 10 million users and over $100 in valuation in just 8 months. Unlike other social networks, it offers a real-time streaming audio chat that does not ask users to share any unnecessary information like exchanging text messages, conducting video calls, or sharing photos. Instead, Clubhouse users can listen to real-time conversations, contribute to these conversations and create their own conversations for others to listen to and to interact with. Often nicknamed a “Silicon Valley’s hottest start-up”, Clubhouse positions itself as an “exclusive” and “alternative” social network that attracts various celebrities and people who just want to talk to each other. Launched in March 2020, amidst the COVID-19 pandemic with its social distancing and lockdowns, Clubhouse offered its users a space for digital group psychotherapy where people could solve their problems by talking them through with strangers. However, it is unclear what is going to happen to this new social network in the post-pandemic world after all of its hype eventually evaporates. This paper discusses the possible underlying motives for the Clubhouse creation and its real purposes. Moreover, it looks at the three possible scenarios of its further development.

Subject Areas

social networks; digital surge; COVID-19 pandemic; technology industry; Clubhouse

Version 1 : Received: 18 March 2021 / Approved: 19 March 2021 / Online: 19 March 2021 (14:52:38 CET)

How to cite: Strielkowski, W. The Clubhouse Phenomenon: Do We Need Another Social Network?. Preprints 2021, 2021030503 (DOI: 10.20944/preprints202103.0503.v1).

About KSRA

The Kavian Scientific Research Association (KSRA) is a non-profit research organization to provide research / educational services in December 2013. The members of the community had formed a virtual group on the Viber social network. The core of the Kavian Scientific Association was formed with these members as founders. These individuals, led by Professor Siavosh Kaviani, decided to launch a scientific / research association with an emphasis on education.

KSRA research association, as a non-profit research firm, is committed to providing research services in the field of knowledge. The main beneficiaries of this association are public or private knowledge-based companies, students, researchers, researchers, professors, universities, and industrial and semi-industrial centers around the world.

Our main services Based on Education for all Spectrum people in the world. We want to make an integration between researches and educations. We believe education is the main right of Human beings. So our services should be concentrated on inclusive education.

The KSRA team partners with local under-served communities around the world to improve the access to and quality of knowledge based on education, amplify and augment learning programs where they exist, and create new opportunities for e-learning where traditional education systems are lacking or non-existent.

FULL Paper PDF file:

The Clubhouse phenomenon: do we need another social network?
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Professor Siavosh Kaviani was born in 1961 in Tehran. He had a professorship. He holds a Ph.D. in Software Engineering from the QL University of Software Development Methodology and an honorary Ph.D. from the University of Chelsea.

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Executive-level IT strategist with over 20 years of experience in successful IT, product management, and business information systems initiatives. Senior liaison and progressive leader with the ability to plan broad-ranging initiatives while understanding impact and requirements from both business and technology perspectives. Strong employee advocate dedicated to aligning staff skills with product needs, and mentoring personnel in growing skills and career paths. Well-versed in a variety of design, development, and project management methodologies (i.e. SAFe Agile/Scrum, Lean Six Sigma, CMMI, UML, etc.), with a talent for guiding business process improvement through the adoption of industry best practices and standards.

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Nasim Gazerani was born in 1983 in Arak. She holds a Master's degree in Software Engineering from UM University of Malaysia.