Amplifying the Clubhouse phenomenon
These days, there are fewer clubs that do not mention the “Club House“. Although on this platform, unlike its other competitors such as Telegram, WhatsApp, Instagram, and other social networks, there is no news of photos, videos, text, and it is just a place for conversation; However, the market is so hot and crowded that in some of its rooms, several thousand people, not just for a few minutes of walking, but for very long hours sit and listen to the conversation with patience and sobriety, and if desired. Participate in conversations. What is this passion for? Can this hot market – if it is not filtered out and blocked by the initial fever – still retain its appeal, or will it run out of coins and scatter its customers? The answer to this question, although not easy, if we do not consider the main reason for the people’s acceptance of this platform, especially women and youth, to be entirely influenced by the initial emotional atmosphere, but rather it arises from a suppressed right and need to be “heard” and know “expression”; In this case, it can be hoped that the Club House can continue to be a platform for echoing the voices of the silent and an effective tool for organizing and networking civic institutions in an environment away from social threats.
The fact is that with the advent of social networks, the era of one-way communication and monologue has ended, and as in the past, one can no longer sit alone on the pulpit or stand behind the podium or on a platform and pray for the people without providing an opportunity for listeners to participate. Preached. This is something that our politicians and influencers, especially Beaufort, have taken advantage of so far and injected any superstition into the minds of their listeners. Club House is also a happy phenomenon in this regard, which will disrupt the superstitious shop of this community. And it may not be wrong to say that a significant portion of the welcome of women and youth in clubhouse rooms, especially with political, social, cultural, and environmental issues; Challenging the structure of one-sidedness and monologue and demanding the right to participate in all areas. Therefore, we should be optimistic that, especially in the current situation in Iran and given the high level of information and social knowledge of the young generation of the country; The phenomenon of clubhouses can play a very decisive role in popularizing the demands of the people in various fields. You should take it as a good omen and try to use it optimally.
Despite launching in May 2020, by the end of the year Clubhouse was enjoying having over 600,000 registered users, despite a lack of presence on Android devices and online.
While the vast majority of Clubhouse users are based in the US, the market is expanding rapidly across Germany, Japan, and the UK. Other English-speaking nations like Canada and Australia are experiencing an increasing number of downloads while Turkey’s relatively young population is among another significant nation of large early adopters.
As we can see, in early 2021 Clubhouse downloads have spiraled past six million thanks in no small part to Elon Musk’s advocacy of the platform. The growth of Clubhouse appears set to continue to spiral due to the network’s unique invite-only framework, where users are unable to simply sign up to the app without first receiving a user invitation.
Copyright: This is an open-access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Version 1 : Received: 18 March 2021 / Approved: 19 March 2021 / Online: 19 March 2021 (14:52:38 CET)
How to cite: Strielkowski, W. The Clubhouse Phenomenon: Do We Need Another Social Network?. Preprints 2021, 2021030503 (DOI: 10.20944/preprints202103.0503.v1).
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Professor Siavosh Kaviani was born in 1961 in Tehran. He had a professorship. He holds a Ph.D. in Software Engineering from the QL University of Software Development Methodology and an honorary Ph.D. from the University of Chelsea.
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